Fairphone's brand identity
From January 2025, Fairphone’s new brand identity reflects our evolution and marks the beginning of an exciting new chapter for us.
This transformation prioritizes the user experience and products, while allowing our impact to resonate naturally.
Our products are for people that want tech to fuel life, not interrupt it. We are committed to offering quality tech that is built to last.
It is technology that actually works for you - not only are you doing the best thing for yourself but also the right thing for people and planet.
Here is our FAQ space for your questions!
What are the key elements of Fairphone's Brand Identity?
Why did Fairphone decide to change their branding in 2025?
Why is everything lime green with Fairphone now?
Who designed Fairphone's new brand?
Why are some of Fairphone's web pages still blue or purple?
What do Fairphone's new colors represent?
Are Fairphone's products changing brand color too?
Have Fairphone's mission and values changed with their brand change?
What is the environmental impact of Fairphone's new branded packaging?
Will you not use old stock after changing brand packaging to something new?
Will Fairphone's brand refresh affect how you price your products?
What if I prefer Fairphone's old colors? Can I get products in the old color?
Is the Fairphone brand refresh due to a merger or an acquisition?
What does Fairphone's brand refresh mean for partners, affiliates and stakeholders?
General
What are the key elements of Fairphone's Brand Identity?
The key elements of Fairphone's visual brand identity are:
New logo: Simple, smart and confident, our new logo represents our refreshed brand identity and our bold approach to tech.
Colors: Our new color palette is fresh and vibrant, reflecting our unique ideas and sustainable mission. The dark green we use represents sustainability, maturity and distinctiveness, embodying our mission and values. The neon lime is bold, impactful and adds a vibrant spark of energy to the palette.
We round it out with a rustic, yet ethereal sand tone, symbolizing calmness and confidence, that brings a sense of balance to the palette.
Why did Fairphone decide to change their branding in 2025?
To scale and amplify our impact, we need to expand our target audience. Fairphone’s new brand identity reflects our strategic shift that places user experiences and products at the forefront, while allowing our impact to resonate naturally.
Why is everything lime green with Fairphone now?
It is one of our three main brand colors, along with forest green and sand. The neon lime is bold, impactful, and contemporary, and adds a vibrant spark of energy to the palette.
Design
Who designed Fairphone's new brand?
We worked with a creative agency, Fitzroy, to help us with our new visual identity.
Why are some of Fairphone's web pages still blue or purple?
We are doing a phased roll-out of our new brand identity, so it will take some time before the full website gets the makeover.
What do Fairphone's new colors represent?
Our new color palette is fresh and vibrant, reflecting our unique ideas and sustainable mission.
Are Fairphone's products changing brand color too?
Brand colors and product colors will be different. So while you will see our product packaging wearing our new colors, we will have separate color options for the products themselves.
Mission and Values
Have Fairphone's mission and values changed with their brand change?
Our mission and values have stayed the same.
What is the environmental impact of Fairphone's new branded packaging?
Our packaging remains the same as our old packaging in terms of environmental impact.
The Fairphone comes in eco-friendly packaging, which means it is a plastic-free and paper-only box that is made from recycled paper while the internal sleeve is made with FSC-certified carton. Everything on the packaging is printed with vegetable ink. The packaging is optimized to use it as a package to send in an old device for our recycling program.
Will you not use old stock after changing brand packaging to something new?
Of course, we will continue to sell our current products as they are, in our old brand identity.
Will Fairphone's brand refresh affect how you price your products?
No, it will not affect how we price our products.
What if I prefer Fairphone's old colors? Can I get products in the old color?
Brand colors and product colors will be different. So while you will see our product packaging wearing our new colors, we will have separate color options for the products themselves.
Is the Fairphone brand refresh due to a merger or an acquisition?
No, it is not. We want our branding to reflect our new phase as a company.
What does Fairphone's brand refresh mean for partners, affiliates and stakeholders?
It means they will have to update their materials to ensure everything is aligned with the new brand identity.